Taiwan Economic and Cultural Office representatives organized several panel discussions and tabled at the New York Comic-Con in New York City in early October this year, hoping to promote Taiwanese comics. However, promotion efforts showed many places for improvement...
On Happiness Road would be one of the rare examples of a Taiwanese animation to make it to the theater in past years. Nevertheless, despite high-profile attempts to promote the view by the Taiwanese government, as well as Taiwanese celebrities, the film proved a failure at the box offices. It remains to be seen whether this film will gain more attention now that it has been shortlisted as a contender for Best Animated Film at this year's Academy Awards...