by Brian Hioe

語言:
English 
Photo Credit: EPA

AND THERE WAS only one. With the end of the China Post’s print edition, only one English language print newspaper remains in Taiwan, the Taipei Times. The China Post will continue to operate as an online media outlet, following in the footsteps of Taiwan News, which also once had a print edition before becoming a web only media outlet.

The China Post’s publisher, George Hsieh, has justified this as occurring because the digital subscriptions for the China Post had for the first time surpassed its paper subscriptions and because the future of news media is digital. The end of the China Post’s print edition is not altogether surprising.

In truth, the Taipei Times has been Taiwan’s only newspaper of any note internationally for some years. For Taiwan’s sake, one should perhaps be thankful that it is a center-left, pan-Green newspaper outlet which just so happens to be Taiwan’s only major international newspaper. But in particular, one suspects that the owners and leading figures of the Taipei Times may not understand themselves the disproportionately significant role that the Taipei Times has in shaping international perceptions of Taiwan.

In recent months after 2016 presidential elections, the Taipei Times has seen internal downsizing, an increase in content reproduced from news agencies such as AP and others, and an increasing number of articles reporting on what should “non-news” more than anything else. In part, this is because the Taipei Times is fundamentally subordinate to the Chinese-language Liberty Times, and so insufficient resources are devoted to the Taipei Times.

Advertisement for The China Post online app. Photo credit: China Post

But after the victory of the pan-Green camp in 2016 presidential and legislative elections, the Liberty Times’ owners may see it as that they can take it easy, with the view that there is no longer such a need for a focus on English language content. One also suspects that, between the China Post and Taipei Times, both papers are affected by the decline in print media the world over, with an increasing amount of news being online. This also returns to the subordination of English language publications to primarily Chinese language news services in Taiwan, meaning that less resources are devoted to the English language side, and so the English language section is sometimes the first to go when it comes to downsizing. This seems to have been the fate of the English version of Thinking Taiwan after Tsai Ing-Wen’s election victory in 2016 presidential elections, for example.

Online media is indeed the future of news media. The advantages of online are numerous. For one, news coverage can be instantaneous and in real time, rather than the public finding about news events the day after they occurred through a print edition. One can also have direct interaction with readers through online media, though as Internet culture generally attests to, at times this can become toxic in nature.

However, print media is still seen by many as the only “authentic” form of news media and having a print edition is a prerequisite to be taken seriously as an international media outlet of note. Due to laws which have not kept up with the times, online media worldwide also sometimes face legal challenges in having the ability to hire foreign workers and secure visas or press passes, even if they have significant resources behind them. Accordingly, one suspects that the day will come soon in which the Taipei Times’ online views also surpass its print views if it has not already, but the slow pace of society catching up with technological developments is why having a print edition is still important beyond the actual number of readers that one has through print. After all, if there were to be no English language print newspaper in Taiwan, that does lead to the perception that Taiwan is just simply not international enough or large enough to have even one English language, that is, internationally-oriented newspaper.

In examination of Taiwan and the Sinophone world’s overall news ecology, recent years have seen the rise of online only outlets such as the News Lens, Storm Media, Initium Media, The Reporter, Mirror Media, Up Media, and others, some of which are categorized as “new media” on the basis of attempts by online media outlets to differentiate themselves from “traditional media”. Seeing as the online presence of many traditional media outlets are poor in terms of website design, the use of visual aids, and social media presence, “new media” outlets distinguish themselves from “traditional media” by virtue of being smaller operations with slicker, more avant-garde websites. But it is to be questioned whether the difference between “new media” and “traditional media” is really so absolute when “new media” workers are often drawn from traditional media and “new media” do not always conduct business so differently from traditional media except, again, in terms of being smaller, having more up-to-date sensibilities in coverage targeting young people, and a slicker website.

As for online media overall, one can observe that online media is here to stay in the recent acquisition of the print magazine The Journalist by Storm Media, the first time an online only media outlet has acquired print media. But one wonders if the spate of “new media” outlets which have emerged in the past few years will survive, since most “new media” outlets do not have as much resources as “traditional media” and one suspects that many “new media” outlets will eventually be reabsorbed into “traditional media” or incorporated into larger online media platforms as Storm Media or the News Lens.

Yet this a different challenge altogether with English language media on Taiwan, whether print or online. What English language operations do exist are mostly subordinate to larger Chinese language media, as in the case of the print and online Taipei Times or the online only News Lens International. Smaller, online-only operations in English as New Bloom, Ketagalan Media, or Taiwan Sentinel have emerged in recent years, perhaps akin to the rise of “new media”, but these lack the resources, writer pool, or staff to operate as full-blown operations on the scale of the Taipei Times, China Post, or Taiwan News, which are able to cover the whole of the news cycle. Instead, these focus on specialist topics and largely presume a preexistent knowledge of Taiwan in their readership.

Photo credit: Solomon203/CC

As attesting to this lack of resources, one also observes that all three are largely dependent on a small number of core staff members, who either produce the majority of the content or ensure that enough content is in the pipeline to continue operation. Along with their online only presence, this is what lays open the accusation that these publications are no different from blogs; although as a sign of the probable future, one observes that in the present global media ecology, multi-billion dollar online only news enterprises as Vice Media or Gawker Media do not reject the moniker of “blog,” although certainly also conducting themselves with far less seriousness to established news organizations.

It remains to be seen whether the China Post is truly down for the count or whether, as its publisher claims, the China Post is serious in focusing on online media in the future. But either way, print media in Taiwan faces it challenges, and this is even more true of English language print media. Online media will be the future, but the pace of technological development is not so fast that online media is usually able to occupy a place of being taken seriously in the international sphere. As such, English language print media remains disproportionately important for shaping international perceptions of Taiwan, and it would be a significant blow to Taiwan if Taiwan were to have no English language print media in the near future, seeing as the Taipei Times is all that is left.